Maple Studio is a new Architecture and Interior Design studio based in Bogotá, Colombia. The challenge was to develop the strategy and identity for the brand based on the idea:

“El espacio es una guía para el ser.”

In English, this can mean that space is a guide to the person, the being, and the self. With a higher purpose and a quest for radical colors, Maple Studio's meaning and visual identity were designed.

Manifest

At Maple Studio, we are visionaries with our ideas, catalysts for internal potential, and experts in creating unforgettable experiences guided by space. Our studio believes in the greatness of ideas and lives to transform them into places that challenge the status quo and transcend the act of inhabiting. We are a brand that creates memorable experiences, reflecting the identity of our clients to connect with the essence of those who inhabit the space. Thus, we transform environments that become paths of discovery of internal potential, creating authentic reflection and connection.

We believe in the experiences and possibilities of space, and we create spaces where the being resides and is found.”

Concept

The space as a permanent path. Space can be seen as a route for beings to traverse and inhabit. This connection with space can help beings connect with their roots, which can lead to their internal growth. This concept can be likened to the Maple tree, which requires its roots to spread in the ground in order to grow.

Finally, this path becomes unique and permanent, reflecting the fluidity of the being inhabiting the space.

Logo System

The Maple icon is variable, where with its different shapes it represents the variability of space and the path, the adaptability, and the unique inhabitation of each space. In this way, the symbol becomes Maple's identifier and the response to its purpose.

Figures at human scale

The figures at human scale become part of the brand's graphic universe, representing its human aspect and purpose. These figures convey Maple's close values and become key pieces in the communication of its visions.