In the bustling landscape of snack options, Uka emerges with a distinctive offering – handcrafted cassava little donuts inspired by Latin American recipes.

The backdrop to this culinary venture is the deep-rooted history of cassava, originating from the indigenous cultures of pre-Hispanic Latin America. Today, cassava remains a staple in various Latin American countries, with each region boasting unique recipes, and the famous "rosquitas de yuca" occupying a special place as a daily, health-conscious snack.

Concept

The brand relies on the concept:

“Las rosquitas de yuca son oro”

Translating into: Cassava donuts are gold. Each cassava little donut represents a whole continent, a face, a tradition and a memory; translating to the golden snack. This idea encapsulates Uka's essence — a treasure discovered in the everyday.

Principles

At its core, Uka is guided by three fundamental principles, each present in the ethnic pattern of the brand.

1. The Land: Uka's roots are deeply embedded in the fertile soils of Latin America. It's a celebration of the land that nurtures the cassava, never forgetting where it comes from.
   

2. Roots and Hearts: Like the cassava itself, Uka holds a special place in the hearts of those who cultivate and savor it. The concept of roots extends beyond the literal, delving into the sentimental — where it was planted, and how it's held dear to our hearts. Uka becomes a symbol of connection, tradition, and the shared stories that make it more than just a snack.
   

3. Community: Uka thrives on the sense of belonging, echoing the community that cultivates the cassava. Uka aims to foster a community spirit, making each consumer feel like a part of something larger — a collective heritage.

Brand

It aims to position itself as the go-to healthy snack for daily consumption, communicating a story of artisanal craftsmanship and organic goodness. Uka aspires to become a reliable choice for families, effortlessly integrating into their routines and becoming a staple in their homes. Beyond the nutritional aspect, Uka seeks to tap into the emotional chord of nostalgia, connecting with Latin American roots and creating a positive, inquisitive response among new consumers.

As Uka steps into the market, it carries not just a snack but a narrative – a tale of cassava, health, and tradition.